G. I. Joe, was it the first doll for boys or was it even a doll ? No, it certainly wasn't a doll. It was in fact, the first action figure.
Debuting in 1964, the four different figures offered included the Action Soldier, Action Sailor, Action Marine and Action Pilot.
The license has included comic books, a TV series, two movies and of course hundreds of action figures and accessories.
G. I. Joe's size changed in 1977 to 8" and the entire line was discontinued in 1978.
In 1982 G. I. Joe showed up again, this time as a 3 3/4" figure.
Over the years Joe has come and gone in a variety of sets, including the return of the 12" figure and return of the 3 3/4" figure, which was originally discontinued in 1994.