If you were a boy in the sixties, you can probably still sing the jingle!
G. I. Joe, was it the first doll for boys or was it even a doll ? No, it certainly wasn't a doll. It was in fact, the first action figure.
Debuting in 1964, the four different figures offered included the Action Soldier, Action Sailor, Action Marine and Action Pilot.
The license has included comic books, a TV series, two movies and of course hundreds of action figures and accessories.
G I Joe Time LineG. I. Joe, "America's Movable Fight Man" was introduced in 1964 with four figures and 75 supporting products. A black soldier was introduced in 1965, with more soldiers in 1966, as well as a talking G.I. Joe a year later. But it wasn't until 1967 that a girl figure showed up as G.I. Nurse, it proved to be very unpopular, but now is one of the most sought after figures in the collectibles world.
G. I. Joe's size changed in 1977 to 8" and the entire line was discontinued in 1978.
In 1982 G. I. Joe showed up again, this time as a 3 3/4" figure.
Over the years Joe has come and gone in a variety of sets, including the return of the 12" figure and return of the 3 3/4" figure, which was originally discontinued in 1994.
The Top Ten G. I. Joe Toys
- G. I. Nurse, Hasbro 1967 - $5000
- Action Soldiers of the World Talking Adventure Pack, Hasbro 1968 - $5,000
- Canadian Mountie Set, Sears Exclusive, Hasbro 1967 - $4,000
- Flying Space Adventure Set, Hasbro 1970 - $3,700
- Army Adventure Pack, Bivouac Equipment Set, Hasbro, 1968 - $3,500
- Crash Crew Fire Truck Vehicle Set, Hasbro, 1967 - $3,500
- Talking Shore Patrol Set, Hasbro, 1968 - $3,500
- Dress Parade Adventure Pack, Hasbro, 1968 - $3,500
- Talking Landing Signal Officer Set, Hasbro, 1968 - $3,500
- Shore Patrol Equipment Set, Hasbro, 1967 - $3,500
- Military Police Equipment Set, Hasbro, 1967 - $3,500
Miscellaneous Prices and Values
- G. I. Joe Comic #154
Date Sold: Summer 2008
- G. I. Joe Comic #1
Grade: 9.8 Date Sold: January 2008
- G.I. Joe USS Flagg Aircraft Carrier Condition: Mint in Box
Date Sold: December 2008*
- G.I. Joe 1967 Canadian Mountie Figure and Uniform
Condition: Good with some cracks
Date Sold: January 2009*
- G.I. Joe 1983 Destro, 1st card
Grade: AFA 85
- G.I. Joe Vehicle, Cobra Water Moccasin w/driver figure
Date Sold: January 2009* Sold: $721.
- G.I. Joe 1984 Cobra Rattler Jet
Date Sold: November 2008*