Despite the company’s launch during the Great Depression, Fisher-Price's inventive and sturdy new toys soon found their way into the hands of children. Macy’s Department Store accepted its first shipment in 1931. By 1933, Fisher-Price had expanded to international markets with a sale to Harrod's of London.
From the beginning, Fisher-Price was on the cutting edge of the toy industry, bringing terms like "preschool toys" (which was coined by Herman Fisher’s mother, a teacher) into the American consciousness, and jumping into the world of licensed products with a line of Disney toys in 1935, including the Mickey Mouse Band and the first Popeye toy.
The company scored a timeless hit in 1938 with the introduction of Snoopy Sniffer, a wooden pull toy in the shape of a dog, complete with a wagging tail made of a metal spring with a wooden ball on the end. With some design changes, Snoopy Sniffer was sold for the next 44 years.