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Hasbro Introduces New MR. POTATO HEAD As Darth Vader

Press Release

By Barbara Crews, About.com

Apr 2 2005
PAWTUCKET, RI, January 14, 2005 – Falling to the temptations of the evil Emperor, MR. POTATO HEAD is adopting a new look and heading over to the dark side of The Force! To build on the excitement of the Star Wars fantasy, Hasbro, Inc.’s (NYSE:HAS) PLAYSKOOL division is launching a new MR. POTATO HEAD figure, Darth Tater. Available at stores nationwide in February, kids will be able to have all kinds of mix 'n match, MR. POTATO HEAD fun with this wacky spud dressed as the infamous Star Wars saga villain, Darth Vader.

DARTH TATER comes complete with lots of silly parts, including lightsaber, cape, helmet, shoes, eyes, nose, teeth and more. The figure will retail for approximately $7.99 and is recommended for ages 2 & up.

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