Apr 19 2005
Although best known for its milk products, Gail Borden won a medal over 150 years for a dried biscuit of wheat flour and beef that kept indefinitely. And in 1856 he received a patent for his condensed milk product -- making his mark many years before Elsie became their famous trademark at the 1939 World's Fair.
Here is a sampling of prices from Kovels' Advertising Collectibles Price List for Borden products.
- Elsie brass badge from 1939 Fair -- $38
- Bottle, 1/2 gallon, red logo -- $18
- Yellow plastic charm -- $18
- Sundae dish, Elsie -- $20
- Child's mug, Elsie -- $90
- Lamp, Elsie, 1960s -- $395
- Malted milk can, 6" -- $88
- Canister, nickel, embossed letters -- $675
- Cookbook, 1946 -- $3 - $9
- Salt and pepper, Elsie's babies, Japan -- $75
