In producing a new product, the Vandor company strives to meet their self imposed criteria. The icon/license must be nostalgic (at least 35 years old), it must be embraced by three generations and it must be still popular!
Looking at their products and catalogs you can tell this is exactly what they've done. Over the years licensees have included Betty Boop, Marilyn, Elvis, Mayberry, the Beatles, and the Grateful Dead (licensee from 1999-2006). But mix in a little Janis Joplin, some Scooby-doo, then stir in the Honeymooners and the Pink Panther for a perfect recipe of a fun company. Several of these licensees (such as Grateful Dead) are no longer in the Vandor family of products.
Shown is a selection of their popular jars.