Although many credit our modern day Santa to Thomas Nast, Santa's jolly look all started in 1931 with Haddon Sundblom and Coca-Cola. Find out more, direct from the company that helped start it all.
Legendary illustrator Haddon Sundblom created the rosy-cheeked figure – today's traditionally accepted appearance of the jolly old elf – in 1931 for a Coke holiday advertising campaign. Since that time, the Coca-Cola Santa has become one of the most beloved cultural icons and an anticipated part of holiday tradition. To mark the 75th anniversary, Coca-Cola will hold a free exhibit of Sundblom's pieces in New York City during the holidays.