The Hot Wheels® Ferrari X-V™ toy line takes the power and precision of the Ferrari brand into the future. Complete with three fantasy-inspired, futuristic, high-speed, motorized Hot Wheels® 1:50-scale Ferrari vehicles and two challenging track sets, the Ferrari X-V™ line showcases the speed both brands are known for worldwide. The Ferrari X-V™ line includes: Hot Wheels® Ferrari X-V™ vehicle assortment: Each vehicle is different in style, is available in multiple colors, and features highly-detailed designs (MSRP $9.99)
Hot Wheels® Ferrari X-V™ Stunt Racer Challenge™ track set: The Stunt Racer Challenge™ includes a high-banked figure-eight track layout with an adjustable loop jump, allowing for stunt and freestyle experimentation; comes with one Hot Wheels® Ferrari X-V™ vehicle (MSRP $19.99).
Hot Wheels® Ferrari Cyclone Chamber™ track set: The Cyclone Chamber™ includes a giant, gravity-defying stunt chamber, lane diverters and extensive track layout to test skills, race friends and create stunts; also comes with one Hot Wheels® Ferrari X-V™ vehicle (MSRP $29.99).
"Hot Wheels® is thrilled to renew its partnership with one of the most aspirational automotive brands in the world. Together we will continue to bring the Ferrari dream to adults and now kids, " said Michael Staskin, vice president, motorsports marketing and licensing, Mattel. "Hot Wheels® is an ideal partner for Ferrari, a brand known worldwide for its nearly identical core equities of speed, power, technology and passion."
Mattel will continue to produce new Hot Wheels® die-cast models in assorted scales for a variety of popular Ferrari models, including the F430, Super America, FXX and F2005, Ferrari’s Formula 1 race car.
Barbie® fans can look forward to an authentic Ferrari Barbie® doll that captures current Italian fashion and styling in everything from her Ferrari-branded boots, belt and purse to her signature "Ferrari red" coat, Ferrari scarf and bracelet that features a miniature Formula 1 race car. The Ferrari Barbie® doll is available now for a manufacturer's suggested retail price of $139.99.
“Ferrari has had a very successful relationship with Mattel over the years and we look forward to nurturing that relationship for many years to come,” said Giulio Zambeletti, Director of Ferrari Brand Development & Partners Division. “We are glad to have Mattel as a licensee of Ferrari products for collectible cars, fashion dolls and toys for kids, bringing them into the hands of enthusiasts around the world.”
As the largest Ferrari toy and die-cast licensee, Mattel has manufactured more than 30 Ferrari licensed models, including the popular Enzo Ferrari model and seven-time world champion Michael Schumacher’s Formula 1 race car. Working together, engineers from both companies ensure that each specially crafted model has the highest authenticity and collectibility, while embodying the true Ferrari experience of luxury and performance.
