While Mid-Century modern originally targeted the years 1945-1965; since Greenberg’s book was published some 30 years ago, the design period has often stretched to include the late 1960s and early-to-mid- 1970s. Since the book’s publishing, Mid-Century has seen streaks of popularity, yet has had a dedicated and consistent following, like the ModCom group of the Los Angeles Conservancy. With extreme accuracy and detail, Mid-Century’s design has been reintroduced to devoted fans of the AMC cable series, Mad Men.
After World War II, residential architecture was designed to be simple and built quickly: usually one-story tract homes that emphasized horizontal lines; lots of windows; an easy, open flow from room to room; and a smooth transition from indoors to outdoors. Furniture design reflected the clean, unfettered look of houses, with curves, polymorphic and geometric shapes replacing any busy or highly ornamental details.
"Multipurpose became a catchphrase," and addressed the needs of modern life, writes Greenberg in Mid-Century Modern. "This new furniture stacked, folded and bent; it was rearrangeable and interchangeable; it nested and flexed. Chairs were designed to be pressed into service for a dozen different reasons. Tables were nonspecific, for eating, writing, or playing cards."
To go along with these new "casual living," home furnishings and lifestyle products, gadgets and appliances included items like barbecue sets, toasters, broilers, mixmasters, bicycles for every family member, hi-fi’s, record albums and easy storage for all this new stuff.
Mid-Century modern collectibles range from furniture and architectural fixtures to accessories like lamps, clocks and artwork and glassware. Prominent designers of Mid-Century modern furniture include:
- Harry Bertoia
- Charles and Ray Eames
- Arne Jacobsen
- George Nelson
- Isamu Noguchi
- Vernor Panton
- Eero Saarinen
- Hans Wegner
Eero Saarinen (American, Kirkkonummi, Finland 1910–1961 Ann Arbor, Michigan)
Medium: Aluminum, plastic, wool and nylon upholstery
Credit Line: Purchase, Theodore R. Gamble Jr. Gift, in honor of his mother, Mrs. Theodore Robert Gamble, 1980
This artwork is currently on display in Gallery 909