What if the Christmas Cracker hadn't been invented when it was? No, this is not the opening line of one of those corny Cracker jokes but a serious question. What if, here in 2007, you were a businessman and some young fellow offered you this quite flimsy decorative paper object as a new money making concept? You would probably smile politely and show him the door. But what if he told you that his invention would still be going strong 150 years later? Almost certainly you wouldn't believe him after all, how many products survive for that length of time virtually unchanged?
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