Not many people can afford, nor have the room, to collect everything Coke, so just starting out? The first purchase should be "Warman's Coca-Cola Collectibles" by Allan Petretti. Hands down, he's the expert and the book is a treasure for anyone interested in Coca-Cola items.
- Educate yourself about reproductions and fantasy items by visiting auctions and collector shows. Touch and feel items, ask questions and consult experts before spending big bucks.
- Next is the decision, are you buying for investment/future values or for the fun of it? If you're on a limited budget, know that many of the newer items are made in vast quantities. They will rarely appreciate and in many cases will go down in values from the original purchase price. But if you enjoy them and are not worried about selling the collection, go with your heart.
- If you have a bigger budget, look for quality and not quantity. Save your money and buy that vintage truck, instead of four or five newer diecast pieces. Your purchases all depend on what you want the collection to reflect, taking into account your budget and space. The rarer/antique Coca-Cola items (very good to excellent condition) will usually hold their values and in many times escalate in price.
- No matter what the budget, it's best to try and specialize in a specific category. There is just too much out there to buy it all.
Check out these Coca-Cola categories and see if they appeal to the collector within.