Tony was born in 1952 as part of a quartet of characters for Kellogg's Sugar Frosted Flakes. Tony wound up being the most popular and quickly pushed the others into oblivion. After all who remembers Newt the Gnu or Elmo the Elephant? Katy the Kangaroo was the fourth character and she did share some early box-front space with Tony.
Like many of the characters on the icon list, Tony is depicted in plush toys and dolls, telephone, watches, cookie jars, tins and on cereal bowls.
To be picked for this list of top ten advertising icons, a character has to be instantly recognized and Tony certainly fits that criteria.
More:
