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Top Advertising Icons and Characters for Collectors

By , About.com Guide

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Ernie the Keebler Elf - Advertising Icons
Ernie the Keebler Elf

Ernie the Keebler Elf

Barb Crews
Ernie was born in 1968 (created by Robert J. Noel II) to represent the Keebler brand. The elves live and work in a cozy Hollow tree -- not a cold factory. And although he was born in 1968, Ernie first appearance wasn't until1970. Other members of the family include: Ma Keebler, Ernie's mother; Fast Eddie; Dizzy and Edison Keebler, inventor of the rider mixer for cookie dough.

Ernie is depicted in plush dolls, bean bag toys, telephones, tins, cookie jars, toy food sets, key chains, clocks. Just about anything that can get a logo emblazoned on it has probably seen Ernie.

There is no mistaking a Keebler Elf, everyone knows who they are and that's what makes a good brand icon. If you need a little magic in your life, may I suggest adding a few elves to your collection!

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