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Press Release

2002 American International Toy Fair
Take a Sneak Peek at Some New Surprises & the Comeback of Old Favorites

February 2002 (Newstream) -- Take an exclusive preview into America's largest toy trade show. The 2002 American International Toy Fair kicks off February 8, in New York City with the unveiling of premier toy brands delivering fun, innovative and "kid-powered" toys that inspire and spark children's imagination around the world.

Want to take a peek into the worlds of Harry Potter or Jimmy Neutron? Or how about a play date with the latest Malibu Barbie, Chicken Dance Elmo or Rescue Herons URV? Now you can know first what toys will be topping kids' wish lists next holiday season!

Some of this year's feature toys include:

HARRY POTTERWHOMPING WILLOW™ GAME: This game of skill and strategy allows players to navigate through the spirited Willow tree to try and help Harry and his friends without being whomped by its branches!

JIMMY NEUTRON ROBOWALKER: Sitting on his RoboWalker and his mechanical legs, Jimmy Neutron goes on exciting adventures to help him save the day.

CHICKEN DANCE ELMO: Your favorite Muppet dresses in a yellow chicken suit and sings the popular Chicken Dance song, while moving up and down and flapping his chicken wings.

MALIBU BARBIE: Sporting a re-creation of the original blue one-piece bathing suit, yellow towel and long, surfboard-straight blonde locks, Malibu Barbie is back -- displayed in a cool retro package that stays true to the doll's style.

BARBIE AS RAPUNZEL: The brave and beautiful princess doll, with her long locks and whimsical gown, appears as the inspirational and enchanting magical heroine with her own musical hairbrush.

WHAT'S HER FACE: A top-seller in 2001, this year's version of What's Her Face!™ allows girls not only to create the doll's face over and over again but now girls can decorate her fashions the same way for the ultimate in head-to-toe styling

KASEY THE KINDERBOT: This Interactive robotic friend helps children get ready for kindergarten, Whether it's learning the ABC's, doing the "Hokey Pokey", or giving a "high five," Kasey helps children develop important skills in three areas -- Academic, Social and Physical.

HE-MAN/MASTERS OF THE UNIVERSE: The Heroic Warriors and Evil Enemies Assortments reintroduce the greatest action hero of all time -- HE-MAN -- with his heroic friends and mortal enemies.

RESCUE HEROES™ ULTIMATE RESCUE VEHICLE ROBOT: Rescue heroes use their powerful URV to enter dangerous territory. All rescue Heroes fit inside the URV cockpit.

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Produced for Mattel, Inc.

Contact:
Alexander Petti, 212-812-7056

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