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Press Release

So What's in Your Easter Basket?
Consumers Around the World Smitten With Marshmallow Peeps


March 2002 (Newstream) -- For 49 years Marshmallow Peeps have been welcoming Easter and marking the rite of spring to the delight of people around the world. Over this time, these adorable Marshmallow Peeps have been born in new shapes, flavors and colors, even wrapped in new packaging, but they still emanate the nostalgic feelings of the past.

Peeps first handmade by Just Born in 1953, have multiplied into an entire dynasty of marshmallow treats for different holidays, but Easter is still their biggest occasion. Last Easter alone more than 700 million Peeps were consumed and 2001 marked the first year during which total Peeps production surpassed one billion.

Fans of Peeps can log onto http://www.marshmallowpeeps.com and visit Peepsville, join the Peeps Fan Club, get craft and recipe ideas and enjoy the Gift and Card Shoppes.

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Produced for Just Born Inc.
Contact:
Monica Elias, 212-812-7088


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