Step 3 - Build A Resource Page On Your Web Site and Become Part Of The Community
When you choose to market on the Internet, you need to be very careful not to spam (sending unsolicited emails) to individuals. The best way to avoid this is to become part of the community in which you are selling, and also provide people with compelling reasons to visit your site. One simple way to achieve this is to create a page on your web site that lists resources of interest to your fellow enthusiasts. Thus, people who aren't yet in the market for your collectibles still have a reason to come by your site.

Resource pages can be as easy as a list of links. Include a few direct links to associations or mailing lists (which you can find by using Google as shown above). Voila, you now are providing the Internet community with a free resource (one that other fanciers can tell their friends about).

When you're part of the online community for enthusiasts, you can ask for referrals to potential buyers from your peers about people interested in buying. Saying "So and so suggested that I contact you about my collection for sale" gives your email a far higher probability of being read and considered. Additionally, quite often forums and mailing lists will allow for collectors to announce their collectibles for sale.

Step 4 - Make Sure Your Site Sells
When individuals visit your site to check out your collection, you want to do everything in your power to "close the sale" (ie, compel the visitor to inquire about buying your collection). What's the best ways to accomplish this? Evoke their emotion! Think about what makes you buy in the real world...the surroundings, the touching, the feeling, the whole experience of collecting itself.

Online, alas, you have to turn to your web site to do that! So make sure your pages are replete with inviting copy, a description about yourself and why someone should trust buying from you, graphics that are appropriate for your collectible, your contact information and the like. An easy way to get a feel for this is to visit eBay and search for your collectible type there - the resulting auctions (especially from professional sellers) will give you some great ideas about compelling layouts and text. While you should never plagiarize, you can learn some great techniques by examining them.

The above touches upon some ideas about selling your collectibles on the Internet. Much more can be added such as the ability to complete transactions via services like Paypal and writing your own Collectibles Ebooks, to name a few. The key to remember is that the more interested people who know about you, the better your chances increase for selling your collectibles online. It's a snowball process... take the time to sow the seeds of your targeted visibility, and your profit potential will increase as your reputation gets to be known. Take advantage of that.

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