|It's Money, So Use It!|
|Dateline: March 13, 2000|
|It's Money -- So Use It is a new slogan of the US Mint, as they launch an advertising campaign touting the wonders of the GOLDEN Dollars. The US Mint, already one of the top sites on the Internet for collectors, has added many consumer friendly spots and tips to their site.|
The Golden Dollar section has been touting the benefits of the Sacagawea Golden dollar to consumers. Unfortunately "consumers" will not be the ones most likely to visit the US Mint site, it is the collectors who enjoy it the most.
Therefore, the Mint has taken the unusual step of publicity ads and television spots. Remarkable public awareness has been achieved by making collectors feel they had a part in the selection and design of the coin. First, by opening up the design viewing to numismatists, artists and historians. Then multiple press releases explaining the progress of the design selection and minting progress. Non-collectors have been bombarded by Cheerios boxes, the Macy's Day Parade and Walmart Promotions-- the one sure place to find the coin.
Since the coins are still relatively difficult to get, this is sure to make us just a little more hungry to see it and feel it. And probably not spend it yet, for a while anyway.
We've always had dollar coins, but the most recent one, the Susan B Anthony, was not well received. The coin was deemed by consumers to be too close to the quarter and confusing to use. The design was not particularly striking and therefore didn't stir up much collecting interest. In fact, US Coins didn't particularly stir up interest in consumers at all for many years, until the State Quarters program rolled out last year. The quarters changed many consumers into collectors. The Sacagawea coins promise to do the same by making people aware of the beauty and history of coins in general..
From the US Mint:
Graphic from US Mint
U. S. Mint Catalog
Scagawea: Guide to the West
From your About.com guide to Women's History
Excellent Coin resource site.
Lewis and Clark Expedition
Stewards of the Trail
Yet Another Dollar Coin?
More about the Dollar Coins
US Gov Info/Resources on About.com