From Barbara Crews,
Your Guide to Collectibles.
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Sep 29 2003

Press Release

Tempe, Ariz. – ActionMcFarlane, a joint venture between Tempe-based companies Action Performance, the leader in motorsports collectibles and merchandise and McFarlane Toys, announces its first NASCAR driver action figure series due out in September 2003, featuring photo-realistic collectible figures of six top drivers. The first NASCAR driver series lineup is as follows:
Dale Earnhardt
Dale Earnhardt Jr.
Rusty Wallace
Tony Stewart
Jeff Gordon
Ryan Newman

Look for NASCAR series 1 action figures in September with future series hitting pit row regularly.

The company plans to produce both an all-ages mass-retail line as well as specialty versions for a mature consumer. NASCAR® Drivers Series specialty collectibles will be available through Action’s 18-member ARC Distributor Network and the following McFarlane accounts: Baseball Card Warehouse, Sammy USA, Diamond, GameStop, Electronics Boutique, Southern Hobby and The Spider’s Web. In addition, an all-ages NASCAR® Drivers Series line will be sold at Wal-Mart and Toys “R” Us retail locations.

The joint venture, Action-McFarlane LLC, will capitalize on Action Performance’s licensing arrangements with drivers and teams in a variety of racing leagues, including NASCAR® and the National Hot Rod Association, as well as McFarlane Toys’ reputation for creating cutting-edge toys.

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About Action Performance: Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company’s products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company’s corporate Web site at www.action-performance.com.

About McFarlane Toys: Grammy- and Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the founder of Spawn.com, is the creative force behind McFarlane Toys. The international award winning company is one of America’s top action figure manufacturers. In 2001, McFarlane reshaped the sports collectibles market with the introduction of McFarlane’s Sports Picks NHL, NFL, NBA and MLB action figure lines. With McFarlane’s details, accuracy, and a reputation for delivering picture-perfect facial likenesses, McFarlane’s Sports Pick has been a sellout success with every new series. In addition to sports lines, the company produces action figures of pop culture and cult horror icons from movies, music, comic books and video games. Marquee lines for 2003 include Warner Brothers’ The Matrix trilogy, Terminator 3, Movie Maniacs, Jimi Hendrix, Led Zeppelin, Ozzy Osbourne, and McFarlane’s signature creation, Spawn. For more information about Todd and the McFarlane companies, visit www.spawn.com.