“There’s been great anticipation about the return of the MY LITTLE PONY brand because it has been such a positive influence on little girls everywhere,” said Brian Goldner, president, Hasbro Toy Group. “The products offer a wonderfully pure play experience and instill important values like kindness, thoughtfulness and the importance of friendship. We’re excited to bring this magic and innocence back to little girls and collectors alike.”
“Celebration” is the theme for the MY LITTLE PONY brand this year, and there is truly reason to celebrate. Twelve new ponies and two new playsets will launch in 2003, along with a new MY LITTLE PONY web site. In addition, an extensive line of MY LITTLE PONY products from licensed partners will debut so little girls can live the MY LITTLE PONY life.
“MY LITTLE PONY has all the potential to be a wonderful lifestyle brand. We believe the full line of branded products will be truly engaging and make the MY LITTLE PONY fantasy come to life for little girls,” said Jane Ritson-Parsons, president, Hasbro Properties Group.
