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NBA and LEGO Team Up

Full Size LEGO Figures

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Jason Kidd Lego

Jason Kidd depicted in Legos.

Courtesy of Newstream, NBA, LEGO
Updated August 08, 2003
NBA to Sell Life-Sized LEGO® Figures of Any NBA Player at NBA Store

June 2003 (Newstream) -- The NBA will be offering fans the chance to own their own life-sized figure of any NBA player in the league made out of LEGO® building blocks.

Life-sized LEGO figures of Jason Kidd, Kobe Bryant and Allan Houston, which have been on display at The NBA Store on Fifth Avenue in New York City since the start of the NBA Playoffs in April, are some of the players available for fans to purchase.

Fans can choose from any of the existing life-sized figures that LEGO has previously made including:

  • Jason Kidd, New Jersey Nets
  • Shaquille O'neal, Los Angeles Lakers
  • Kobe Bryant, Los Angeles Lakers
  • Chris Webber, Sacramento Kings
  • Vince Carter, Toronto Raptors
  • Kevin Garnett, Minnesota Timberwolves
  • Allan Houston, New York Knicks
  • Dirk Nowitzki, Dallas Mavericks

In addition, a fan can order any player from the NBA as a life-sized LEGO figure in any of the poses that exists for one of the other players. Fans can order the figures exclusively at the NBA store and should allow up to 12 weeks for delivery.

The Jason Kidd LEGO figure will be on display at the continental airlines arena for game 5 of the NBA finals tonight. Following are some facts about the figures:

There are more than 17,000 bricks in each of the LEGO life-sized figures

It took LEGO master builders more than 200 hours to build one single figure

Since January 2003, the NBA and LEGO company have teamed up to create 14 unique build-and-play interactive basketball game sets that are available in stores around the world. Fans can use generic LEGO figures or obtain up to 24 LEGO mini-figures in the likeness of NBA players that can pick up, pass and shoots mini-basketballs.

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Produced for NBA

CONTACT:
Matt Bourne, NBA, mbourne@nba.com
Jim Liess, NBA jliess@nba.com
Melinda Siemionko, LEGO Company- melinda.carter@america.lego.com

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