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Boyds Salutes the Red Hat Society

A Whimsical Teddy Bear

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Boyds Bears

Boyds Bears Salutes The Red Hat Society

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    PRESS RELEASE

    Gettysburg, Pa. - Inspired by the women of the Red Hat Society, Boyds has designed a whimsical bear complete with purple dress and bright red hat, Ms. Rouge Chapeau. New for Fall '03, Ms. Rouge Chapeau is the perfect gift for all those ladies out there that believe in living life to the fullest!

    For those of you who have never heard of the Red Hat Society, here's a brief introduction. The Red Hat Society started with a group of older ladies in California who were inspired by a poem entitled "Warning" by Jenny Joseph. In the poem Joseph mentions, "When I am an old woman I shall wear purple…". Taking this to heart, the ladies formed a group who met on a regular basis for tea…in their red hats and purple dresses and in public, of course. Once others got wind of this group, many started their own chapters. Today there are thousands of members worldwide. These ladies embrace life and celebrate the milestone of turning 50 (not the millstone!). Fun is foremost and rules are few. In fact, there is pride in the 'disorganization' of the organization. The folks at Boyds salute that whimsical spirit and have deigned to design a bear in accordance with it. After all, life is too short to take seriously!

    "We believe silliness is the comedy relief of life, and, since we are all in it together, we might as well join red-gloved hands and go for the gusto together. It's great to be associated with a company like Boyds, a company that matches our creed," said Sue Ellen Cooper, Red Hat Society Exalted Queen Mother. "The Red Hat Society and Boyds Bears mean so much to so many women. Whether it's celebrating life by wearing red and purple or finding comfort in Boyds Bears…both bring about happiness and that's what it's all about."

    If you would like more information about the Red Hat Society, log onto www.redhatsociety.com or to find a store near you that carries Ms. Rouge Chapeau, check out our dealer locator at www.boydsstuff.com. Available in August, this bear will sell for around $28.00.

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