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Ty to Support America's Men and Women in Uniform

Hero Beanie - 100% Proceeds to USO

By , About.com Guide

Ty Hero Beanie

Ty Hero Beanie

OAK BROOK, Ill., April 10, 2003 /PRNewswire/ -- Ty announced today that it will support America's men and women in uniform by donating 100% of the profits from the sales of its new HERO Beanie Baby to the USO (United Service Organizations). HERO, which will be available at authorized Ty retailers nationwide beginning the week of April 21st, is a brown Beanie Baby bear, with a camouflage body and an American flag embroidered on one arm. The poem written on its tag reads:

We all pray, When day is done, That freedom comes, To everyone !

"It is important for all of us to show our support for the brave men and women in the United States military," said Ty Warner, CEO/Chairman of Ty Inc. and Beanie Baby creator. "We are pleased to join with the USO in their efforts to provide aid and comfort for our troops and their families."

For the past decade, Ty has created numerous Beanie Babies to raise funds for many worthy causes, such as America(TM) the bear, to benefit the American Red Cross in response to 9/11; Princess(TM) the bear, for Diana, Princess of Wales Foundation; Ariel(TM) the bear, for the Elizabeth Glaser Pediatric AIDS Foundation; and Issy(TM) the bear, for the Terry Fox Foundation for Cancer Research.

"The USO is proud to partner with Ty in an effort to support U.S. troops and their families around the world. The USO has provided a touch of home since 1941, and we will continue to deliver our services wherever the military serves, whenever they are sent, and we will do that until every one comes home," said the Honorable Edward A. Powell, Jr., President, USO, Inc.

The mission of the USO is to provide morale, welfare and recreation-type services to uniformed military personnel. It was formed by Congress in response to a 1941 request from President Franklin D. Roosevelt. The original intent of Congress-and enduring style of USO delivery-is to represent the American people by extending a "Touch of Home" to their military members. For more information on the USO visit: www.uso.org.

Ty also announced that it recently released Peace the Beanie Baby. The powder blue bear, which features a red, white and blue peace symbol on its chest, is available in stores nationwide. The poem written on its tag reads:

Let's say a prayer, That peace will come, For you for me, for everyone!

"We hope that HERO will provide America with a tangible symbol of freedom and peace during this time of war," said Warner.

Founded in 1986 by Ty Warner, creator of the wildly popular Beanie Babies(R), Ty is the leader in plush toys. In addition to the Beanie Baby(R) line, which is celebrating its 10th anniversary, the company's product line includes: Beanie Buddies(TM), Classic(TM), Beanie Boppers(TM), Punkies(TM), Pluffies(TM) and Teenie Beanie Boppers(TM). The red Ty Heart Logo(R), recognized around the world, can be found on all Ty products available at finer specialty gift retailers. Visit Ty on the Internet at http://www.ty.com/.

CONTACT: John V. Moore for Ty Inc., +1-773-363-6597,
jvmoore@gestaltonline.com.

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