The Barbie® brand also represents the leading girls license with products in over 30 categories ranging from electronics and apparel to sporting goods, all designed to inspire girls and spark their imaginations, in line with the values of the brand. With an increased emphasis on Barbie® Style, the growing apparel and accessories business, Mattel brands will continue to offer girls unique stylish fashions inspired by today's hottest trends that speak to the heritage of the brand and support the overall brand emphasis on staying right in step with girls.
"With our re-energized focus," Bousquette concluded. "Barbie® will continue to be the leading girls brand in the world." About Mattel Mattel, Inc., (NYSE:MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands --- today and tomorrow. According to NPD Data 2003 According to Forbes.com 2003 31 million visits per month