It's more than just a name change, Bonanzle, aka Bonanza now includes 1000 Markets.
SEATTLE - Sept. 21, 2010 - Bonanzle, the leader in community-driven social commerce, today announced that it has acquired 1000 Markets, one of the premier marketplaces for artisan merchandise. Bonanzle also announced that it is changing its name to Bonanza and introducing a new design to make it even easier for shoppers to find "everything but the ordinary." The combined company will be found online at www.bonanza.com
and will further position Bonanza as an exceptional social commerce experience, said
Bill Harding, chief executive officer of Bonanza.
"We think this is an amazing triple play. First, we're adding the tremendous stores
and shoppers of 1000 Markets to our family. Second, we're bringing a dynamic new
design to the site that makes it even easier to list and buy the kind of delightful
and unique merchandise both companies have always been known for. And third, we're
branding it with a household word that not only speaks to the bounty of
opportunities to be found, but is also easier to remember and spell."
Bonanza is an online marketplace focused on unique items that is reflective of the
real world shopping experience at a street fair. Working from virtual booths,
merchants sell a wide variety of products ranging from old coins and antiques to
handbags and candles. Its most popular categories are women's shoes and handbags,
home and garden, jewelry, and collectibles. Numerous features, such as chat, custom
coupons, and limited time sales, are baked into each merchant storefront.
1000 Markets complements Bonanza's existing stores with its specialty in handcrafted
artisan goods, ranging from jewelry and art to home and garden items. Its
outstanding sellers and inventory have garnered praise from luminaries such as
Oprah, Real Simple, and Good Morning America.
Founded in 2008, Bonanza has quickly become one of the most popular social commerce
sites on the Internet. At present, Bonanza has more than two million monthly
visitors, 300,000 registered users and more than 3.4 million items for sale across
its array of storefronts. Sales on Bonanza have increased by 150 percent over the
past year, Harding said.
"This is an excellent match for our merchants and our growing audience of buyers,"
Harding said. "Both companies emphasize fun and easy shopping for unique products,
and the merchants at 1000 Markets are known for the quality of their work and
passionate commitment to customer service - traits that we admire and support."
"We are delighted to join forces with Bonanza, one of the leaders in the field.
This will bring our distinctive and passionate merchants the power of Bonanza's
infrastructure and traffic," said Matthew Trifiro, chief executive officer of 1000
Markets. "We believe that this combination will create one of the strongest players
in social commerce."
"Bonanza epitomizes the concept of social
commerce.
There are a few companies out there doing interesting things in the space, but
social commerce should really be more than just putting Facebook and Twitter buttons
on your product pages," Harding said.
Both Bonanza and 1000 Markets are based in Seattle. Harding said that 1000 Markets'
inventory of about 100,000 items will be blended into Bonanza's inventory over the
next month. Terms of the deal were not disclosed.
Earlier this year, Bonanza raised $1 million in funding from a group of prominent
investors, including Ignition Partners, Voyager Capital, Founder's Co-op and Curious
Office Partners, all of Seattle, and Matrix Partners of Silicon Valley. The
investment round also included prominent angel investors such as BuddyTV founder
Andy Liu, Wetpaint founder Ben Elowitz and Ontela co-founder Dan Shapiro.
1000 Markets raised $500,000 in funding last year from a similarly prominent group,
including Founder's Fund and True Ventures.
SEATTLE - Sept. 21, 2010 - Bonanzle, the leader in community-driven social commerce, today announced that it has acquired 1000 Markets, one of the premier marketplaces for artisan merchandise. Bonanzle also announced that it is changing its name to Bonanza and introducing a new design to make it even easier for shoppers to find "everything but the ordinary." The combined company will be found online at www.bonanza.com


Comments
Visit http://www.bonanza.com Join them and see how welcomed you are. Very community oriented, very helpful, just post. Had a Bonanza Block Party this past weekend and it was a blast! Made sales and found good deals too! Renaissance sale coming Oct. 1st.
This is certainly good news and I hope this change increases visibility and traffic.
Now buyers can find the site without fumbling on the keyboard , Bonanza vs. Bonanzle .
I expect traffic to improve significantly.
The addition of the 1000 Markets seller base is also a definite asset.
We are happy to call it home, whatever the name.
http://www.bonanza.com/cathnwilliamsbooks
WONDERFUL place to shop! It’s my favorite & has been for awhile. It’s really people dealing with people & I like that. There’s not the tension I feel in another similar type site. My best way to put it is that the people at Bonanza are efficient & super nice. A real net gold find.
Love it here… IMO puts ebayTO SHAME. BONANZA IS EVERYTHING THAT ebay ISN’T. ONLY BEEN HERE COUPLE DAYS SO FAR, BUT I LOVE IT!
FOR ALL YOUR SPORT AUTOGRAPH AND JEWELRY NEEDS PLEASE COME VISIT http://WWW.BONANZA.COM/KTSCARLETT
GO BANANZA!!!
I started out with Ebay – bright eyed and anxious to work hard at selling/promoting my store. I opened a booth with Bonanza and it’s like night and day. Every year I get warm birthday wishes and daily, weekly, monthly people of Bonanza reach out to you and offer you support. It’s a warm place. I can’t say enough about it. I wish all Ebayers would try Bonanza – we need to grow even more. I’m hoping that we will one day surpass Ebay. For creative, unique greeting cards, visit my booth, http://www.bonanza.com/booths/sheshefoofoocards. Your items are packed and shipped with care with a special handwritten note, thanking you for choosing sheshefoofoocards. We will ship to third parties on your behalf too. We also offer monthly greeting card services.
Why do you write about general marketplaces and not marketplaces that are made for collectors only like delCampe or colnect.com ?